BEAUTY: Khroma Beauty Promo Shots
Okay, I'll admit it. The Kardashians have officially grown on me - I really admire their entrepreneurial spirits and after watching Kourtney pull Penelope from right out of her...yeah. How could you not respect that?
I recently released some sketches of the Kardashian Kurves collection, but the KK girls have moved onto other endeavors - a beauty line. Khroma Beauty is their latest brainchild that offers products to achieve flawless looks with high quality cosmetics at an affordable price. The three products listed so far are: Au Naturel Nude Lip sets, Intimate Spotlight Highlighter, and Honey Sticks Lip Gloss - three of my personal cosmetic daily essentials. How natural and fresh-faced do the KK's look?!
Khroma Beauty will be launching in select locations at the end of November and will be available nationwide in January 2013. Products will be sold in Sears (obviously!), CVS, Ulta Beauty, KMart, Fred Meyer, Duane Reade, HEB, Meijer, Burlington, Harmon, and a few other places they haven't decided on yet.
Check out Kim Kardashian's interview from Allure Magazine...
Who first introduced you to makeup?
"When I was fourteen, my dad got my sisters and I makeup lessons from Joe Blasco, a professional makeup school, and videotaped all of it. We learned how to use eyeliner, foundation, concealer, and contour—things at 14, I didn't even know existed. But he really wanted us to look presentable. One day I came home wearing black lipstick and eyeliner and he freaked out."
"When I was fourteen, my dad got my sisters and I makeup lessons from Joe Blasco, a professional makeup school, and videotaped all of it. We learned how to use eyeliner, foundation, concealer, and contour—things at 14, I didn't even know existed. But he really wanted us to look presentable. One day I came home wearing black lipstick and eyeliner and he freaked out."
What are your favorite makeup products from your new line, Khroma Beauty?
"I'm really big into shimmer. I like my face to be really matte, but then I like to add in the shine. We have really good shimmers. I used a little bit in the inner corners of my eyes and down my nose, and a little above my upper lip. That's my new favorite product."
"I'm really big into shimmer. I like my face to be really matte, but then I like to add in the shine. We have really good shimmers. I used a little bit in the inner corners of my eyes and down my nose, and a little above my upper lip. That's my new favorite product."
What's your favorite feature to play up?
"I like to play up my eyes. I haven't been wearing lashes for the past six months, but I've gotten the same effect by using different mascaras. I start by curling my lashes, putting on a mascara, finishing my makeup, and going back with a totally different mascara. After the first one dries, its like a hard coat. It makes them even longer and thicker. You'd be shocked."
"I like to play up my eyes. I haven't been wearing lashes for the past six months, but I've gotten the same effect by using different mascaras. I start by curling my lashes, putting on a mascara, finishing my makeup, and going back with a totally different mascara. After the first one dries, its like a hard coat. It makes them even longer and thicker. You'd be shocked."
Any hero products in your makeup arsenal?
"I love to contour my nose, but not too crazy heavy. Everyone has different little insecurities. I know if I don't contour my nose then I always get a shadow in a picture on the side that makes my nose look a lot bigger. So if it's contoured and I put shimmer down the front, it saves me every time."
"I love to contour my nose, but not too crazy heavy. Everyone has different little insecurities. I know if I don't contour my nose then I always get a shadow in a picture on the side that makes my nose look a lot bigger. So if it's contoured and I put shimmer down the front, it saves me every time."
Any beauty regrets?
"I look back at some pictures and I want to cringe. I look at how my hair would be in these huge curls or so poofy—it literally makes me so crazy. Kourtney, Khloé, and I laugh so hard sometimes if we look at old pictures to see what our makeup looked like. We love makeup, but I think we just loved anything before. Now we're really selective and more experienced in how to apply it. There's nothing better than just a black line, some mascara, and just making it look really simple. Or a bronze-y eye with peach is pretty. Before I would have done the smokey eye with the peach and the lipliner and the lashes out to here—just everything at once. So I think there's a fine line of not overdoing it. Still having fun but not overdoing it."
"I look back at some pictures and I want to cringe. I look at how my hair would be in these huge curls or so poofy—it literally makes me so crazy. Kourtney, Khloé, and I laugh so hard sometimes if we look at old pictures to see what our makeup looked like. We love makeup, but I think we just loved anything before. Now we're really selective and more experienced in how to apply it. There's nothing better than just a black line, some mascara, and just making it look really simple. Or a bronze-y eye with peach is pretty. Before I would have done the smokey eye with the peach and the lipliner and the lashes out to here—just everything at once. So I think there's a fine line of not overdoing it. Still having fun but not overdoing it."
The world gets to see you really glammed up—but how do you prep when you want to feel special for just one person?
"I wear my fragrance. I spray it everywhere. I put it on first before I get dressed so it's not on my clothes but it's actually on me. And I also like to spray it on my hair."
"I wear my fragrance. I spray it everywhere. I put it on first before I get dressed so it's not on my clothes but it's actually on me. And I also like to spray it on my hair."
Kanye recently took over your closet. Do you ever give him beauty or fragrance advice?
"Yeah, for sure. You know, that's definitely boyfriend-girlfriend stuff that you do. Give each other tips and stuff like that."
"Yeah, for sure. You know, that's definitely boyfriend-girlfriend stuff that you do. Give each other tips and stuff like that."
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