DESIGNER WATCH: 17Sundays AW15 "Pretty Vacant"

So, I have a thing for international plus size brands. Their uncanny way of just "getting it" - minimal simplicity with just a touch of edge - just makes me want to melt. 17Sundays always has that effect on me (remember the campaign I shot with them? The love story seriously hasn't ended).
So when their latest campaign, "Pretty Vacant", launched and it was shot by the incomparable Lily Cummings, I practically lost my shit. Lily's eye, these cool a$$ clothes, and Sophie Sheppard's beautiful face? What a dream.
Check out some of my favorite looks from the collection below, and the full lookbook here.

 

 

 

 

 

 

 

 

 

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